UX Design

UX design (user experience design) focuses on improving how users interact with a digital product or service. It involves conducting user research, identifying pain points, and creating user personas to inform design decisions.

UX designers guide users through the product using user flows, usability testing, and prototypes to enhance overall usability. Coined by Don Norman, the term encompasses interaction design, information architecture, and user interface considerations.

UX design aims to align the user journey with business goals through user-centered design principles. Whether optimizing a website or building a new app, UX design ensures the product is accessible, enjoyable, and effective for its audience.