UX

UX focuses on creating products that are efficient, user-friendly, and enjoyable to interact with. It blends disciplines like interaction design, user research, visual design, and information architecture. The UX design process typically includes defining user needs, building wireframes and prototypes, conducting usability testing, and iterating based on feedback.

Tools like Figma, Hotjar, and UXPin are commonly used to support this process. A good user experience enhances user satisfaction and can lead to better retention, higher conversions, and stronger brand loyalty.  UXis distinct from UI (User Interface), which focuses on visual elements, while UX covers the entire interaction.

Businesses benefit from strong UX by delivering products that align with real user expectations and behaviors. A well-crafted UX ensures users can complete tasks efficiently with minimal friction. Ultimately, UX aims to improve usability and value throughout the entire user journey.